Maybe you're not the sort of person who gets hungry easily. You can walk the aisles of the supermarket without so much as a stomach rumble. You can peruse the pages of cookbooks without your mouth ...

A year before COVID-19 spawned a wave of at-home cooking, seasonings and spices marketer McCormick dipped a spatula into the ASMR video bowl as part of its test-and-learn marketing strategy. For the ...