In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...