Creator marketing is fast becoming a crucial element of modern-day brand marketing strategies. In fact, a 2022 report by CreatorIQ shows that 48% of the brands it surveyed spend at least $100,000 on ...

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...