I’ve been losing a lot of time to YouTube lately. I don’t even know why. In a down moment, I just find myself heading to the homepage and watching whatever comes up (usually weird Tears of the Kingdom ...

When Markiplier’s gaming streams or Emma Chamberlain’s coffee-soaked vlogs show up in your YouTube feed, it’s because these videos are algorithmically anointed. The YouTube algorithm delivers relevant ...

Since the heyday of radio, records, cassette tapes, and MP3 players, the branding of sound has evolved from broad genres like rock and hip-hop to “paranormal dark cabaret afternoon” and “synth space,” ...

That’s no coincidence, because TikTok’s algorithm is actually one of the most sophisticated recommendation systems on the internet, a technology designed to select and order videos that appear in the ...

It’s hard to ignore the seismic shifts brought about by algorithm-driven content. Every time you scroll through your social media feed or check your favorite news app, algorithms are diligently at ...

When Charli xcx turned a simple aesthetic experiment into a cultural “Brat Summer” takeover on Instagram, she had the algorithm to thank. With 500 million Instagram users vying for attention daily, ...