Among the many announcements from last week’s Google Cloud Next event was a noteworthy update to Google LLC’s BigQuery, adding machine learning capabilities to the SQL data warehousing tool. The ...

Coinciding with the database improvements announced this morning during Google’s annual Cloud Next conference, the Mountain View company announced a slew of new capabilities heading to its data ...

Google has now added machine learning (ML) capabilities to its Google BigQuery, the company's petabyte (PB)-scale cloud database offering. Now dubbed BigQuery ML, the new version lets you use simple ...

Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same ...

One key to efficient data analysis of big data is to do the computations where the data lives. In some cases, that means running R, Python, Java, or Scala programs in a database such as SQL Server or ...