Kevin Marshall takes boxes very seriously. It's his job as Microsoft's creative director of global packaging and content, where he oversees design and practicality aspects of the containers for ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

The sneaker box’s elevation into a form of art, branding and eye-catching marketing was the subject of the Paper and Packaging Board’s recent pop-up museum in New York. Curated by Matt Halfhill, the ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

ADDISON, Ill. — It looks like a torture chamber for cardboard and Bubble Wrap. At a lab in suburban Chicago, UPS tests new packaging designs by dropping, shaking and smashing boxes with brutal-looking ...

ADDISON, Ill. — It looks like a torture chamber for cardboard and bubble wrap. At a lab in suburban Chicago, UPS Inc. tests new packaging designs by dropping, shaking and smashing boxes with ...

If consumers cannot find what you are selling in an overwhelming in-store environment, then you have already lost the battle. Many of us buy things that we may or may not need based on the packaging, ...