The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

Pantone named its lightest Color of the Year to date on Thursday: Cloud Dancer (11-4201), a neutral with a narrative that’s all about wiping the slate clean. The off-white shade was chosen as a ...

Will Pantone Mocha Mousse 2025 Color of the Year storm runways and the design industry the way some other annual picks have? The discreetly glamorous shade is all about indulgence. Pantone 2025 Color ...

The color of the new year is just peachy. Pantone has officially crowned PANTONE 13-1023 Peach Fuzz as its 2024 Color of the Year. In a press release, the color brand described the shade of choice as ...

Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

As 2025's cultural retrospectives begin to trickle in (read: Spotify Wrapped or Oxford's word of the year), Pantone is not to be outdone. The famed color factory on Thursday, Dec. 4, released its ...

Color us shocked. Pantone's shade of the year has been announced and it's ... brown? That's right: Brat Summer's neon green and "Wicked's" watermelon-chic aesthetic are so 2024, with the color company ...

The new Very Peri is the "happiest and warmest of all the blue hues." Pantone's 2022 Color of the Year is Very Peri, a new shade of blue invented for the occasion. Photo courtesy of the Pantone Color ...

After a year of hardship — shootings, war and uncertainty regarding artificial intelligence — the Pantone Color Institute has announced that Peach Fuzz, a warm and fuzzy hue between pink and orange, ...

As has become tradition, the Pantone color of the year has been finally revealed. “As we made our choice for [2024] we were reminded that a vital part of living a full life is having the good health, ...