The pandemic was a watershed moment for Color’s leadership team, who have been steadily pivoting the company into a broader mission of expanding access to health care. Editor's note: As part of the ...

Echoing much of the existing data and research on the subject, SF-based Color released data today showing that based on its own testing program, most individuals who test positive for COVID-19 display ...

Another day, another TikTok trend. A 2021 craze that swept the video-sharing app is the Color Personality Test that people used to express themselves via, you guessed it, color psychology. TikTokers ...

Northwestern will resume COVID-19 testing with Color on Mar. 1 after winter storm-related test shipment delays prompted the University to pause testing with the company, according to a Friday email.

Genomics health technology startup Color is doing its part to address the global COVID-19 pandemic, and has detailed the steps it’s taking to support expansion of testing efforts in a new blog post ...

Apple will offer free genetic screening for diseases to its Silicon Valley employees, according to CNBC. The free genetic tests, which will reportedly be carried out through a partnership with Color ...

It is one of the first things that we learn about and how we are able to identify our everyday surroundings. The sky is blue, the grass is green, the sunflowers in the field are yellow, and so on.