SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

While a picture might speak a thousand words, it only takes a few words in a text box to generate a picture these days, one that might even be considered top notch artwork. Artificial intelligence (AI ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...

At the just-completed Marconi Institute for Creativity conference in Bologna, Italy, creativity scholars presented new research examining how people transform their ideas into products and ...

A strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading media networks and platforms recently gathered ...

How are the world’s most creative people using AI to drive their work forward? This was the question at the heart of an in-depth survey Fast Company recently conducted in partnership with Whalar Group ...

The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. As a young artist and performer, I am always working in the so-called ...

“In a design paradigm...the solution is not locked away somewhere waiting to be discovered but lies in the creative work of the team. The creative process generates ideas and concepts that have not ...