One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible ...

Customer churn prediction and segmentation have emerged as pivotal areas of research and practice, given their substantial impact on revenue protection and strategic customer management. These methods ...

As machine learning algorithms are increasingly embedded in today's analytics applications, this offspring of artificial intelligence is grabbing headlines. In reality, however, the technology isn’t ...

Fresh food and meal kit delivery company HelloFresh has become an avid user of machine learning to improve its customers' experience. It had built up a substantial set of machine learning and ...

The landscape of enterprise data strategy has undergone a remarkable transformation in recent years, driven by the rapid advancement of artificial intelligence and particularly machine learning ...