Though many companies are now using social media to acquire new customers and increase brand awareness, few are using social media channels for customer-service objectives, according to a survey from ...

Forrester Research's report "Getting Social Customer Service Right" by Diane Clarkson, online customer service analyst, stresses the importance of eBusiness professionals working across interactive ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...