Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Does digital advertising really deliver the value it claims? Is it the next huge bubble waiting to burst? Let's examine the premises in this post. The more things change, the more they stay the same.