Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When people think of pivoting, it is often limited to their ...

Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Capturing attention is one thing, but retaining attention and building engagement are ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. Patient engagement has always been an important component of ...

The American Hospital Association Committee on Research offers 20 examples of patient and family engagement strategies in its report, “Engaging Health Care Users: A Framework for Healthy Individuals ...

Remember when brands first jumped on social media in the mid-2000s? Platforms like Instagram and YouTube gave businesses direct access to their target audiences – and it felt like a revolution.

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Stakeholder management is difficult.

Airline EasyJet has adapted its pension communication approach to cater to the working patterns of pilot and cabin crew employees, by making information clear and easily accessible for members on the ...

Why purpose is the key to boosting employee engagement Three strategies to improve employee engagement at your company Employees seem to be following a pattern of professional detachment. Since the ...