For years, digital advertisers have relied on the native tools within DSPs to optimize campaigns—often using generic, one-size-fits-all performance metrics. But as budgets tighten and expectations ...

In April, the Federal Circuit issued a significant patent law ruling involving artificial intelligence. In Recentive Analytics, Inc. v. Fox Corp, the Court addressed a core question facing many ...

An artificial-intelligence algorithm that discovers its own way to learn achieves state-of-the-art performance, including on some tasks it had never encountered before. Joel Lehman is at Lila Sciences ...

For modern e-commerce operators, relying on manual content creation or generic AI prompts is a guaranteed path to burnout and low ROAS. The most effective TikTok strategy in 2026 leverages a ...

LinkedIn has overhauled its content distribution algorithm, prioritizing post saves and clear subject-matter authority over likes, frequency, or generic engagement. Experts say job seekers and ...