Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically.

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Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates.

Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. We are all swimming in an ocean of data. Every click, every ...