Businesses across every sector experience a churn rate. In the United States, significant sectors experience a churn rate between 10-25%. Suppose a company has a million subscribers with average ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Marketing is a way to reach out to customers and make them aware of your ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

In the past year, CMOs saw business and budgets ebb and flow. Following the tail end of the pandemic, confidence grew, but not long after, we saw indications that a recession was approaching as job ...

When to rely on algorithms and when to trust your gut by Fabrizio Fantini and Das Narayandas Advanced analytics can help companies solve a host of management problems, including those related to ...

Opinions expressed by Entrepreneur contributors are their own. Data analytics is one of the most important tools that startups can use to help them succeed. In this article, we will provide a ...

In the modern world of Big Data, it may seem attractive to gather as much as you can, but the reality is that less is often more. Big Data may be stealing the limelight for its novelty and sheer size, ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

In my last column, I discussed how organizations are realizing the value of using CRM data across the enterprise. I gave a few examples of some interesting use cases, but many of you asked for a ...