Add Yahoo as a preferred source to see more of our stories on Google. The old Infiniti logo and new Infiniti logo Another week, another brand refresh for a carmaker. This time it's the turn of ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 22 hours ago 1 day 23 hours ago By Adrianne Pasquarelli - 2 days 4 hours ago By Grace Dunlavy - 2 days 4 hours ago By ...

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of ...

Refreshing a brand is nothing new, but it’s far from clear-cut. More than just a refreshed logo, brand identity updates often include changes to marketing materials, retail outlets, and in some cases, ...