YouTube is developing “Choose Your Own Adventure”-style shows, exploring a storytelling format that could increase viewers and ad sales for the world’s largest video website. A new unit will develop ...

In December, Netflix released Bandersnatch, a choose-your-own-adventure style episode of its hit dystopian sci-fi series “Black Mirror.” Based on the positive response to that episode, Netflix’s VP of ...

YouTube plans to take its original programming into a new dimension — with a new slate of content geared around interactive content and live specials. The new initiative will be headed by Ben Relles, ...

Netflix continues to push the boundaries of streaming video content. Following its scripted “choose your own adventure” film “Black Mirror: Bandersnatch,” the company says it will launch a ...