Japanese multinational video game developer and publisher, Sega seen at a gaming center in Tokyo, Japan. Budrul Chukrut/SOPA Images/LightRocket via Getty Images Sega is being sued for $5 million over ...

The default number of losses 'Key Master' requires before players can even hope to win a prize. So many, in fact, that they banded together and realized the thing was provably rigged, and are now ...

Buying rare sneakers, particularly Kanye West’s Yeezys, can be thought of as a game of chance. On Yeezy release day, a few lucky customers are welcomed through gilded doors where they can gratefully ...

“Nowhere on the Key Master Machine do Defendants inform consumers of the truth: that the machines are rigged so that players can only win prizes at certain times,” the lawsuit reads. Key Master ...

The Key Master needs a Gate Keeper. A Westchester man says one of Sega’s carnie games is rigged. The Key Master, a ­vending-machine game that awards prizes to those who can fit a key into a lock using ...

A class-action lawsuit has alleged that entertainment behemoth Sega “rigged” one of its arcade games, Key Master, so that it can only be won after a certain number of players have lost. The lawsuit, ...