In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Apart from being a highly recommended store for DIYers, Home Depot is a go-to retailer for contractors, remodelers, maintenance crews, and other professionals. Home Depot tries to ensure customer ...

Nearly two years after announcing its acquisition of Hawaiian Airlines, Alaska Airlines has released its much-anticipated plan for incorporating HawaiianMiles into its rewards program. But beyond ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

On paper, airline loyalty programs look simple. Sign up for free, earn miles when you fly, and eventually trade those miles for a "free" trip. In reality, they are carefully designed systems that ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The merger of the Alaska and ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...