Automation is a great way to shorten the sales cycle while improving conversions. It frees your marketing team to concentrate on more valuable tasks by taking over the tedious and repetitive tasks.

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

MailChimp is probably best known for its basic email newsletter services, but it has long offered a number of more advanced marketing tools; for example, one that allows its users to follow up with ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing automation software is useful for all types ...

Amid economic uncertainty and technological disruption, the digital marketing industry is having an identity crisis. The tactics that marketers have relied on for years — decades, in some cases — are ...

The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...

Marketing automation is critical to running an effective and scalable marketing team. As a result, it is exploding in popularity: experts expect the market to reach $11.46 billion by 2027. Many ...

The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

Every day, startups are emerging with innovative solutions to help businesses succeed using marketing automation software. Thanks to those unique new tools, even the smallest business has the ...