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Imagine that you have coupons that you wanted to push to mobile customers that purchase a specific item. This is a customer facing system of engagement requires location data, purchase data, wallet ...

This post is one of a series that introduces the fundamentals of NOSQL databases, and their role in Big Data Analytics. What is a navigational database? Navigational databases use a distinctive guided ...

The market is abuzz with terms like NoSQL, Big Data, NewSQL, Database Appliance, etc. Often, IT decision makers can get very confused with all the noise. They do not understand why they should ...

Poke around the infrastructure of any startup website or mobile app these days, and you’re bound to find something other than a relational database doing much of the heavy lifting. Take, for example, ...

The modern sense of NoSQL, which dates from 2009, refers to databases that are not built on relational tables, unlike SQL databases. Often, NoSQL databases boast better design flexibility, horizontal ...

SQL databases have constraints on data types and consistency. NoSQL does away with them for the sake of speed, flexibility, and scale. One of the most fundamental choices to make when developing an ...

Of any enterprise technology, enterprises are most dedicated to their chosen database. Once data goes into a particular database, CIOs hate to take it out. It's costly, and the risks often outweigh ...

This post is one of a series that introduces the fundamentals of NOSQL databases, and their role in Big Data Analytics. What is an object-oriented Database? An object oriented database manages objects ...