The 2026 Retail Customer Engagement Review from Braze reports that 30% of consumers said they’re more loyal to brands that ...

Businesses will use contextual personalization to deliver customized experiences based on customer behavior and data. This technique involves collecting data about customers’ past purchases as well as ...

While personalization has become table stakes in customer experience, the risks associated with it are becoming harder to manage. “When we first started seeing personalization, people often described ...

We love the personal service when shopping, but how much are we prepared to trade-off for that truly customized online experience? And which parts of our private data are we willing to share, and why?

With its Series A, Sequen is bringing its proprietary AI ranking and personalization technology to large consumer business.

The more technology advances, the more we expect it to become human. We want our apps and online experiences to know us as well as our friends do. That’s why we constantly tap the “like” button on ...

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics.

At the start of the year, Google introduced Personal Intelligence, a Gemini feature that allows the chatbot to pull information from the user's other Google apps and services to generate personalized ...

Discover how AI is transforming personalization in marketing. Uncover why old tactics fail and how AI solutions are reshaping customer engagement. Personalization and hyperpersonalization are as old ...

While many marketers see personalization as the way forward, the challenges getting there can be daunting. Personalization isn't new. It has been around for a long time since the introduction of the ...

As we move further into 2025, it is clear that personalization is no longer a luxury for businesses—it has evolved from a “nice-to-have” to a strategic imperative. Companies that embrace this ...

Nowadays, just about everything can be “personalized.” Anyone can receive personalized content from their favorite streaming apps, curate music playlists with a quick tap of a screen, and even get ...