KNOXVILLE, Tenn.--(BUSINESS WIRE)--A new study reveals that advertisements seen in lifestyle television programming have potential to score significantly higher in generating viewer engagement than ...

“Second-screening,” or the use of tablets and smartphones while watching TV, is on the rise. But have you ever wondered how that behavior breaks down by programming genre? To kick off “The Whole Story ...

When it comes to programming genres, alternative still rules the roost on U.S. television, according to a new report from entertainment industry data and analytics service Luminate. But the genre hasn ...