Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Arista Corporation and Fallout Zones, LLC of Las Vegas, NV have partnered to advance the field of video projection mapping technology by combining the strengths of Arista’s Video Projection Mapping ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Add us as a preferred source on Google Arista Corporation and Blockhouse Studios have formed a ...

The human torso. Yes, it’s home to our hearts and our lungs and other useful goopy bits, but now, thanks to some technological innovations in projection mapping, it works great as a screen too. Or at ...

Researchers from the University of Tokyo have made an incredible advance in the field of real-time projection mapping, creating a new system that can simulate the way light reflects off a nonexistent ...