The Coca-Cola logo doesn't need much introduction. The Coca-Cola Company and its flagship fizzy beverage possess one of the ...

The logo incorporates the fan-favorite font alongside the Larry O’Brien Trophy to honor the league’s 75-year history while looking to the future. Official release The 2022 Finals will feature the ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

The look of the NBA Finals got a massive upgrade, going back to the design the league (arguably) never should've dropped to begin with. On Wednesday morning, ahead of the second night of play-in games ...