而在判断哪个平台更具优势之前，不如回到更根本的问题：不同平台正在塑造怎样的用户行为，又如何改变品牌被看见、被理解和被回应的方式。在不断变化的社交语境里，出海品牌应如何重新定位自己的发声位置。

App 上线仅仅 5 天，用户量就突破了 1 亿，这个级别的用户增长速度，目前还没有哪个 App 能打得过。截至 2025 年 8 月，Threads 的全球月活突破 4 亿，一年内实现了用户量的翻倍。

Threads, Meta’s text-based social media platform that launched in 2023 as a challenger to the Elon Musk-owned X, for the first time beat X in global daily active mobile users for the month of October, ...

Just two years since its launch as a competitor to Twitter (now X), Meta’s Threads has topped 400 million monthly active users (MAUs), Instagram head Adam Mosseri announced on Tuesday. “As of a few ...

Meta’s Threads is now seeing more daily usage on mobile devices than Elon Musk’s X, according to fresh data from Similarweb.

Now that Threads has grown to more than 400 million users, Meta is adding more features that could help the platform establish an identity. The company is testing a new "communities" feature that ...

Meta is expanding Threads ads globally next week, giving advertisers new ways to reach its 400M+ users.

Threads is working on new features that could make the text-based social network a bit more audio-friendly. Starting today, Threads is rolling out some new features for sharing podcasts and podcast ...

IT之家 1 月 19 日消息，据科技媒体 TechCrunch 昨天报道，市场调研公司 Similarweb 的一份报告显示，Meta 旗下社交媒体 Threads 在移动设备的日活量超过了埃隆 · 马斯克的 X 平台，不过网页端这边，Threads 还是完全打不过 X 平台。 Similarweb 数据显示，截至 2026 年 1 月 7 ...

Threads, Meta’s text-based social media platform, widened its lead over Elon Musk’s X in the first few weeks of 2026 after first surpassing the rival platform in daily active users on mobile devices ...