We use URL shortening services so often these days we're seldom even aware of them. Until, that is, one of them fails. Today, one of the most popular of these, Bitly, stopped working for some users.

Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter, Google and other platforms released their own versions – Bitly recognized its real ...

Mark Josphephson is the CEO of Bitly. Catch his talk at TNW Europe in Amsterdam this May alongside 130 other top-flight speakers. The year was 2011. Bitly was at a crossroads. Over the previous three ...