The virtual influencer market is on track to hit $45.8 billion by 2030. Here's what you need to know about if they're right ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to grow 22.5% annually until it reaches $528.39 billion by 2030. Brands and retailers are investing ...

Is that livestream you’re watching being hosted by an actual person? The answer to that question may be less clear in the future as virtual influencers become more prevalent and hard to detect. In ...

We are not far off from a world where you can type a prompt into any major social media platform and generate an entire video of content with virtual people saying whatever you command. If that's the ...

Whether you like it or not, influencers run the world. Personal training? Product recommendations? Fashion advice? Look no further than the host of influencers that have become consumers’ be-all and ...

Americans are more and more becoming familiar with virtual influencers and considering purchasing products endorsed by virtual influencers. That's according to a recent survey conducted by The ...

AI-generated influencers are gaining followers and selling subscription content online. But as some move into synthetic adult ...

Welcome to the new era of digital marketing, where artificial intelligence is no longer hidden behind the scenes, but rather front and center. Synthetic media and virtual influencers are redefining ...

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.