If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

What Are the Key Elements of Business Branding Design? Brand design is a complex set of digital and physical elements that collectively form a distinct image in the consumer’s mind. At its core, brand ...

Design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

From her early days at Kudos Design Collaboratory to her current role as the lead designer, Fay Qiu’s journey in the design world is a testament to the transformative power of art. Opinions expressed ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...