Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Google is rolling out what it says is the biggest overhaul of Google Analytics in nearly a decade. The revamped platform features new machine learning capabilities, unified app and web reporting, ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. A lot has happened in Web analytics this week. Less than a ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. One area that Google and Microsoft will soon compete in is ...