Customer relationship management (CRM) is much more than just contact management. Using Salesforce’s definition, Corey Cox, vice president of information systems at Tandent NationaLease, told a recent ...

One of the best ways for a business to keep track of communications with customers and potential customers is by using a Customer Relationship Manager (CRM) program. This type of software, available ...

Skincare and cosmetics brand SK-II has appointed Huge, IPG's experience design and digital agency, to develop, launch and manage its new global CRM program following a competitive pitch. As agency of ...

Now that supermarket operators are inundated with Customer Relationship Management data, what should be done with it? This appears to be a simple question, yet many retailers are wondering this aloud ...

Today’s consumers are up against an inflationary environment that is impacting their spending, according to Medallia’s Sense360 report, which showed that consumers are buying fewer products, but for ...

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology ...

Working for an agency that consults for marketers on a mix of traditional CRM and emerging digital strategies, I have noticed our clients lately asking us, "So, what should our mobile strategy be?" ...

A well-designed and well-executed customer relationship management program is the single most effective program for retail banks to increase customer relationship profitability. So why has CRM become ...

McDonald's CRM program may just prove to be a great case study for when a CRM program costs more than it helps McDonalds is preparing to launch a full-scale CRM program later this year or early next ...