The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...

Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, ...

Innovative packaging designed to engage football fans during key sporting moment ...

In this edition of the Brief we examine the use of packaging throughout this year's FIFA World Cup, from limited edition ...

The range includes an eight-can 330ml gift pack for supermarket display, with room for a World Cup souvenir.

This marks the the first time McDonald’s has changed the color of its iconic red fries packaging. The range also includes ...

Coca-Cola is rolling out a limited-time World Cup soccer ball bottle at Walmart, using a McRib-style marketing playbook built on scarcity and hype.

New flavour line-up: Walkers is debuting bangers & mash, Spanish queso, and Portuguese chorizo & onion crisps for the 2026 FIFA World Cup. Limited-time availability: The flavours are on sale in UK ...