Melody is ready for prom. She steps one foot forward through the slit of her burgundy dress to show black strappy heels as she poses for photos on a balcony. Her long brown hair and a sparkly choker ...

If you're one of those last-minute-Halloween gals (guilty!) you might find yourself scrambling to put together a costume the day before your friend's party. And while you can totally run to Party City ...

Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a ...

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All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Seeking out tutorials ...

How many times have you sat down to watch your favorite beauty personalities on YouTube only to think to yourself, “When would I ever be able to wear this look?” Artistic takes on makeup trends can be ...

Beauty influencer Amanda Diaz started her professional makeup artistry career at just 14 years of age before becoming a YouTube sensation. For Hispanic Heritage Month, Diaz opens up about her ...

2018 may have been ruled by all things Black Panther and Riverdale, but this year's Halloween festivities might feature a few costumes inspired by pop culture past. YouTube is filled with beauty ...

There's no question YouTube's beauty bloggers have some of the largest followings, and the platform has become an important place for even the biggest makeup brands to debut their products. Now, ...

This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...