The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

AuditBoard’s modern connected risk platform is lauded as a global leader in B2B software, enterprise solutions, and customer satisfaction. LOS ANGELES — AuditBoard, the leading cloud-based platform ...

With the “consumerization of IT” now a fait accompli, best-in-class business-to-business (B2B) marketers of complex enterprise software products are adapting how they market to buyers who have become ...

AuditBoard’s modern connected risk platform is lauded as a global leader in B2B software, enterprise solutions, and customer satisfaction. “Our inclusion across multiple categories on this list is a ...

AuditBoard’s modern connected risk platform is lauded as a global leader in B2B software, enterprise solutions, and customer satisfaction. We apologize, but this video has failed to load. Try ...

Sales and marketing teams play a critical role in the success of B2B software startups and corporations. The customers of these firms have more software vendors than ever to choose from for their ...