Name any part of the customer journey, like onboarding, support, retention and upselling, and it’s pretty much guaranteed that you’ll find a B2B customer management tool for it. But with so many tools ...

Microsoft is continuing to push its support of hybrid-computing environments as one of its main cloud differentiators. On April 12, Microsoft officials blogged about three hybrid migration tools the ...

Opinions expressed by Entrepreneur contributors are their own. All B2B marketers and business owners are on a constant search for ways to grow their company. One of the keys to success for any small ...

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

Social media is quickly becoming the most prominently used tool for people in B2B sales. You’ll find salespeople scrolling through Facebook and stalking LinkedIn groups. They are working because ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

B2B marketers largely adopt marketing automation throughout their leads process. According to a recent Regalix study, 79 percent of global B2B marketers are implementing marketing automation. Another ...

The startup behind the Prisma style transfer app is shifting focus onto the b2b space, building tools for developers that draw on its expertise using neural networks and deep learning technology to ...

Available today, a new study commissioned by the Martech Industry Council highlights the surprising dearth of accessible data and intelligence to B2B marketers. The study of senior marketing leaders ...

While e-commerce has become an established strategy for selling to consumers, B2B companies have been slower to adopt it than their B2C counterparts. Though most B2B brands have active Web sites, few ...