Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

Whether you are a CEO of a successful, established company or a young, eager entrepreneur, you need to constantly evaluate new business concepts. When we consider our new ideas, we find ourselves ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. This article is more than 2 years old. Kohl's in Tacoma, ...

The BMW i4 M50 and iX M60 may carry the M badge but are not full-blown BMW M cars. Rest assured, the first proper M car with all-electric propulsion is coming, the automaker's performance division has ...

The company AutoFlight, electric vertical take-off and landing (eVTOL) aircraft developer, released a new video of its Prosperity I vehicle’s full-scale, proof-of-concept test flight last week. Mark ...