Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

Any clubfitter worth their salt will tell you that data should always guide your equipment choices. After all, the numbers don’t lie — shot data often reveals swing tendencies that most golfers could ...

Most golfers select their clubs off the rack. They walk into a pro shop or golf store, pick up a driver, waggle it a few times and decide, largely based on feel and appearance, whether to put it into ...

Titleist's 3D's fitting method - centered around distance, dispersion and descent - forms the foundation of every iron fitting. The post Titleist's innovative fitting process focuses on these 3 key ...