Google is set to limit cross-app tracking on Android devices as part of a broader extension of its privacy controls, bringing it more in line with Apple's policies. The tech giant revealed on ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google Play will introduce stricter privacy policies for users Major tech companies like Facebook could take a hit if they don’t come up with new plans for advertising Investors should watch how tech ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With the new policy, cookies will only be allowed from sites that users visit directly. This ...

Google said Wednesday that it will restrict advertisers' ability to track users of Android phones and other devices. It joins Apple in taking steps to strengthen ...

Please provide your email address to receive an email when new articles are posted on . In July 2023, Google switched to Google Analytics 4 for analyzing web traffic. Google Analytics 4 must be ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Designed to provide seamless integration with Google Analytics, this app enables businesses to harness the power of data-driven insights without code. Composability is at the heart of our platform, ...