These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Designer Greenoff (Everything: Cross Stitch) encourages readers to create their own “masterpieces” by combining the dozens of patterns she offers in this beautiful volume. First, she briefly covers ...

The orbitofrontal cortex (OFC) is critical to identifying task structure and to generalizing appropriately across task states with similar underlying or hidden causes. This capability is at the heart ...

Is Jack Dorsey secretly Satoshi Nakamoto? Dates, locations, and cypherpunk links fuel a compelling Bitcoin origin theory.

Background Annually, 4% of the global population undergoes non-cardiac surgery, with 30% of those patients having at least ...