“Why should we hire you?” Answer this wrong and you’ve lost 👇 When a prospect asks this question, most salespeople think they should: - Prove they’re superior to competitors - List credentials and case studies - Explain their unique methodology in detail That’s the fastest way to sound desperate. Here’s the framework that turns the question against them: 🔄 Step 1: Pull back if they ask early (within first 5 minutes) Client: “Why should we choose you over others?” You: “I’m not certain this is