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Finding the perfect font isn't always possible. But that doesn't mean you should jump straight into creating your own. A strong typeface should almost always be the foundation of your wordmark. In most cases, selecting the right typography with a few subtle customisations is all you need. From there, study your company name and look for opportunities. Do any letters repeat? Can two characters share a common form? Is there a subtle relationship that could make the wordmark feel more distinctive w
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